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Basho Stats
21% |
Basho Open Service Prospecting Response Rate |
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6,496 |
Downloads of Basho Sales Warrior Podcast on “Overcoming Sales Fear” |
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Careers
Web Developer
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IDIOM TECHNOLOGIES
Industry
Globalization Management Systems (GMS)Facts
- 30% Increase in Sales
- $600,000 Increase in Yearly Revenue per Rep
Overview:
Located in Waltham, Mass., Idiom Technologies has a proven track record of large-scale GMS deployments with global leaders such as Adobe Systems, Amazon.com, Baxter Healthcare, Citrix, eBay, General Electric, Motorola, Network Associates, PTC, Oracle, Travelocity.com, and many more. As an organization, Idiom is dedicated to delivering thought leadership, product innovation, and comprehensive end-to-end globalization solutions to its customers. As the GMS technology and market leader, Idiom is committed to enabling the global business goals and the ultimate success of its customers.
The Challenge: Take Command!
Being an early stage startup, Idiom Technologies aggressively markets to early adopters of GMS technologies to build its sales pipeline. Because Idiom's telesales department is responsible for nearly one-third of its overall business, it is critical that these reps target the right audience and that they increase the number of cold calls in order to improve their conversion rates. By implementing Basho One: "Take Command of Your Territory" Idiom's reps learned how to both uncover new lead sources, and dramatically improve their lead analysis techniques. Together, these skills enabled the reps to uncover and seize quality leads in an easier and more formalized fashion.
With increased numbers and improved lead analysis, Idiom's reps also needed to improve their phone and email techniques in order to create compelling "personal connections" with their prospects. With Basho Two: "Action is Power," the Idiom team learned how to gain immediate access to power through phone, email, and letter.
Results
Extraordinary Results!
As a result of their training engagement with Basho Technologies, Idiom Technologies is enjoying the lasting impact of a unique training program that has yielded massive sales activity, while also creating a new sense of confidence and an environment of success. The Idiom team is witnessing a heightened level of morale that has bred a sales-centric culture that promises to last as they continue to recognize higher revenue.
"In today's startup sales environment, I must be able to justify my training budget. The results have to be measurable, and if I can't see the relationship between spending dollars and making dollars, I won't do it.
Basho Technologies provided my team with invaluable techniques that they were able to put into practice that day. The training had an immediate impact with call-back rates and activity increasing by 30%. We know it works because we are seeing the impact not only in the numbers, but also in the morale and success of our team.”
- Joe Fiorentino, President & CEO, Idiom Technologies, Inc.