Basho Community

If you're reading this, then you already know that Blogging is a social media technology that should be reckoned with. It's an open conversation with the world about things that matter to you or that you want to share. When you bring this together with a BtoB environment, things get interesting. From the company side, you have an open line of communication with your customers and potential prospects; you are able to discuss the thought leadership behind your products and services. On the client side, you can ask questions about products you have purchased and learn more about how to use them. This is pretty powerful stuff...and there are lots of other technologies that help in this process, as well.

So now, as a salesperson, you can see the kind of potential we are dealing with. You have an open line to executives and employees at many of your target organizations to learn what matters to them. I mean, who wouldn't want to be quoted from their blog? If someone quotes my blog, you bet that I will take their call or respond to their email. There lies the power for a salesperson - learn how to take advantage of this conversation and the other social media technologies that give you this kind of insight by listening to our latest podcast:

How to Use Social Media for Prospecting

Renay