BASHO OPEN PROSPECTING SERVICE
What is Basho Open Service?
Basho Open Service gives sales reps focused, strategic prospecting content (called "Openers") targeted for senior executives, enabling reps to aim high with confidence and consistency. Based on the techniques taught in our Basho training programs, and our advanced analytics platform, Basho Open Service delivers time-sensitive, relevant content that transforms executive level lead referrals into target accounts.
Open More to Close More
There are two steps to building sales pipelines: technique followed by activity. Unfortunately, many sales reps neglect prospecting in favor of closing deals, until they begin running out of opportunities. Then, in an effort to build the pipeline, they rush to activity without considering the technique they should employ. As a result, they may not reach the right executive decision maker, or they may not understand the company's concerns enough to communicate a message that will inspire action. The rep generates a lot of activity, but the results can be discouraging.
To address this concern, Basho offers a fast, proven way to enable reps to positively impact pipelines. Basho Open Service delivers measurable, reliable prospecting results that push more activity into the top of the sales funnel. Sales reps close more deals faster, improving both corporate revenue and ROI. In addition, Basho Open Service provides the mechanism to track each prospect through the entire deal cycle.
How Basho Open Works
Hand over a list of your target accounts, and the team of professional Basho research writers will take it from there. A Basho Open consultant will work with your team to identify your company's value proposition and closing goals. Next, they research your target accounts, acquiring strategic information about the company and its executives. Then they develop targeted, focused content for executive decision-makers in your accounts and deliver them to your reps.
Using Basho Openers frees sales reps from conducting research and writing content, and allows them to focus on their skills and talents: filling the pipeline and closing deals. Basho Open Service gives your reps the tools to call higher with better, more consistent, more strategic and more compelling content. It gives your company an unbeatable tool that achieves unmatched efficiency in your prospecting function.
Sales reps currently using Basho Open Service are seeing response rates of 20% and more. If your company currently achieves the average industry response rate of 3-5% on prospecting efforts, you could experience a 400-700% increase or more. Meanwhile, reps spend their time doing what they do best - creating opportunities and closing business.
Basho Open Service is a perfect complement to any prospecting strategy. It is an optimal method to boost activity for new reps, increase sales prospects before the end of the month or quarter, and crush quotas.
Basho Open Service Pays for Itself
If your sales staff is getting the same prospecting results as the industry in general, you could improve their results by a factor of 4-7 with Basho Open Service.
To illustrate just how quickly your investment in Basho Open Service pays for itself, we have developed a return on investment (ROI) tool, the Basho Open ROI Calculator. The Calculator will compute your monthly net revenue generated from Basho Open Service, the time it will take to break even on your investment, your anticipated profit and the return on your investment. Go ahead and try it out: click on Basho Open ROI Calculator.
For more information on Basho Open Service, email us at open@basho.com or call us to speak with a Basho Open consultant.